Companies like Amazon, Netflix and Capital One, among countless others, use enormous databases to tailor their products and services to fit their customer’s needs. They develop new products, offer specialized services and reduce costs while satisfying customers and increasing company revenue. Politicians spend millions of dollars to collect and analyze massive data sets that help… Continue Reading »
If you’ve been sending emails to your congregation for a while, you may have noticed that the way people read and interact with your messages has changed a lot in recent years. Today, more than half of all emails are opened on a mobile device. This means that when you’re sending out a special announcement… Continue Reading »
If you’re optimized for mobile, I can browse your site, find out where you are, and see a cool event that’s coming up later in the week – all of this in just a few minutes.
Last week I was able to attend the annual conference for the Southern Baptist Denomination in New Orleans. I enjoy spending time in the “booth” at meetings like this. You get a steady stream of people to talk with, many of which are current clients. The attendees for this meeting in New Orleans were mostly… Continue Reading »
Sometimes you just need to get back to the basics. When you are dealing with your faith, this often means reading the Bible instead of ABOUT the Bible. I was recently trying to find a new devotional book. I felt like I had exhausted the recently published pieces from Beth Moore, Max Lucado, and some… Continue Reading »
2011 is coming to a close, and we can see 2012 just around the corner. Before long, the television shows and magazines reviewing the top events and people of the year will be out. It seems now that I don’t write out the year on many things, with checks being few and far between and… Continue Reading »