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Mission Impact Guide

As community demographics and behaviors change, ministry strategies change, too.

To help you make smart ministry decisions, we will be releasing an updated version of Tom Bandy’s Mission Impact guide.

The new content will reflect Experian’s 2021 updates and should be available in the first quarter of 2022.

A00 Power Elite
(Group A)

A01 American Royalty

A02 Platinum Prosperity

A03 Kids and Cabernet

A04 Picture Perfect Families

A05 Couples with Clout

A06 Jet Set Urbanites

Group B00 – Flourishing Families

B07 Across the Ages

B08 Babies and Bliss

B09 Family Fun-Tastic

B10 Cosmopolitan Achievers

Group C00 – Booming With Confidence

C11 Sophisticated City Dwellers

C12 Golf Carts and Gourmets

C13 Philanthropic Sophisticates

C14 Boomers and Boomerangs

D00 Suburban Style
(Group D)

D15 Sports Utility Families

D16 Settled in Suburbia

D17 Cul de Sac Diversity

D18 Suburban Nightlife

Group E00 – Thriving Boomers

E19 Consummate Consumers

E20 No Place Like Home

E21 Unspoiled Splendor

F00 Promising Families
(Group F)

F22 Fast Track Couples

F23 Families Matter Most

G00 Young City Solos
(Group G)

G24 Ambitious Singles

G25 Urban Edge

H00 Bourgeois Melting Pot (Group H)

H26 Progressive Assortment

H27 Life of Leisure

H28 Everyday Moderates

H29 Destination Recreation

I00 Family Union
(Group I)

I30 Potlucks and the Great Outdoors

I31 Hard Working Values

I32 Steadfast Conventionalists

I33 Balance and Harmony

Group J00 – Autumn Years

J34 Suburban Sophisticates

J35 Rural Escape

J36 Settled and Sensible

K00 Significant Singles
(Group K)

K37 Wired for Success

K38 Modern Blend

K39 Metro Fusion

K40 Bohemian Groove

L00 Blue Sky Boomers
(Group L)

L41 Booming and Consuming

L42 Rooted Flower Power

L43 Homemade Happiness

Group M00 – Families In Motion

M44 Creative Comfort

M45 Growing and Expanding

Group N00 – Pastoral Pride

N46 True Grit Americans

N47 Countrified Pragmatics

N48 Rural Southern Bliss

N49 Touch of Tradition

O00 – Singles and Starters
(Group O)

O50 Full Steam Ahead

O51 Digitally Savvy

O52 Urban Ambition

O53 Colleges and Cafes

O54 Influenced by Influencers

O55 Family Troopers

P00 Cultural Connections
(Group P)

P56 Mid-scale Medley

P57 Modest Metro Means

P58 Heritage Heights

P59 Expanding Horizons

P60 Striving Forward

P61 Simple Beginnings

Q00 Golden Year Guardians
(Group Q)

Q62 Enjoying Retirement

Q63 Footloose and Family Free

Q64 Established in Society

Q65 Mature and Wise

R00 Aspirational Fusion
(Group R)

R66 Ambitious Dreamers

R67 Passionate Parents

S00 Thrifty Habits
(Group S)

S68 Small Town Sophisticates

S69 Urban Legacies

S70 Thrifty Singles

S71 Modest Retirees