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Case Study

Church Uses Community Communication Tool to Connect New Members

First Baptist Concord


Knoxville, TN


Baptist - SBC

Weekly Attendance:


Staff Members:



0 %

increase in giving


Pathways set up


ministry areas

First Baptist Concord


First Baptist Concord has a long-running history of serving, starting all the way back in 1891. They have fully embedded themselves into their community, creating multiple Christian schools on their campus, a family life center, and a performing arts academy. On top of those opportunities, First Baptist Concord provides numerous care ministries such as counseling and motherhood support groups. They pride themselves in being a blended church with congregants of al generations from infant to senior. Their whole mission is to glorify God and make disciples by inspiring people to follow Jesus.


To fulfill their mission, First Baptist Concord sought to free themselves of the older, less versatile software and systems they had been working with. Previous programs felt more like data tools instead of ministry instruments. With aspirations to continue reaching more of their community outside of the church, they knew it was time for a fresh idea. Leaders knew it could be a task to get such a large congregation connected without any help. In order to effect a change within the church’s communication and efforts to outreach, they knew they would have to find a new database that could not only store data but also give them features for connecting their members and visitors.


Realm sparked a new excitement in First Baptist Concord by giving them a way to directly reach each other, connect with their groups, and handle ministry needs, even outside of the church walls. Through Realm, they found a standard process to use for handling guest follow-ups. Pathways opened a door for them to keep track of new members of the church as well as new staff. Their entire way of guest service grew in efficiency and made it simpler for the staff while also being beneficial for the new members. Church leaders are more secure in making sure no person slips through the cracks and that they feel personally cared for, which is important for a church of their size.