In our series of 25 fundraising ideas for churches, we’re sharing new ways to grow your giving. Today, we’ll talk about one of the most important concepts in exciting donors: storytelling.
There are two primary takeaways for the concept of storytelling as a way to build your giving program:
Share Stories of Donor Impact
It’s important that your members hear often what those who give to the church are providing. In your communications, your worship service, and your web or social media, look for ways to share regular stories of how your givers are transforming lives. Work with your staff and volunteers to gather those stories so you can share at least one or two each month.
This can look like the story of a family who benefitted from your food pantry. It could be the story of your youth group’s experience at camp. It could be the testimony of someone new to the faith or your church. Tie each one back to the impact that your faithful tithers and givers have in helping the church and its ministries thrive.
Allow and Encourage Donors to Share THEIR Stories
At the same time, seek testimonies from your loyal givers. Give them an opportunity to share why they give and what supporting the mission and ministries of the church means to them personally. There is nothing more powerful and influential on non-givers than to hear from their peers about what generosity has done in their lives.
The act of asking your donors for their own stories and their “why” for giving is also a gesture of appreciation and stewardship. Look for outlets to share those stories alongside the impact stories across your ministries. Too often, we see churches invite donors to share their testimony only during the three weeks leading up to the annual pledge or stewardship campaign. Instead, make it a practice and habit that offers your donors a way to share their passion throughout the year.
If you can make progress on both of those storytelling goals, you will see results in your stewardship program. Our partnership with ACST enables us to come alongside churches looking for guidance. If you’d like counsel about any aspect of donor relations or your church’s stewardship plans, we’d be happy to talk with you.
Tim Smith
Tim has over 30 years of experience in Church, Non-Profit Administration, Management, and Fund Development. Serving as an Executive Pastor and Chief Development Officer in growing Churches and Non-Profit Organizations. He has provided a wide range of expertise and resources. Tim serves as the Founder and CEO of Non-Profit DNA. A boutique firm committed to helping nonprofits and churches. By building their capacity through fundraising, leadership, team building, staff recruiting, and coaching.
