Understanding the people you’re ministering to is critical when sharing the Gospel. Few know this better than Jim Goddard. Jim spent several years as a… Read More »Consultant Shares Importance of Using Demographics
Using data analytics is an invasion of privacy As we near the end of our series on myths and misperceptions about using data analytics in… Read More »7 Deadly Myths of Data Analytics in the Church Part 7
Using data analytics depersonalizes people “Numbers are boring. People are interesting.” – Hans Rosling The next (mis)perception to tackle in our series is that using… Read More »7 Deadly Myths of Data Analytics in the Church Part 6
Using data removes God from the equation “There are three kinds of lies: lies, da[r]ned lies, and statistics.” Quote made popular by Mark Twain As… Read More »7 Deadly Myths of Data Analytics in the Church Part 5
In my last article, we discussed how many families today feel as if they have little time available despite declining working and home upkeep hours. … Read More »How to Reach Young Parents with Kids Part 2
No one ever really uses the analyses anyway… “If a tree falls in the forest, and no one’s there to hear it, does it actually… Read More »7 Deadly Myths of Data Analytics in the Church Part 4
Data Analytics is just about cold, hard numbers Next in this series about common misconceptions regarding data analytics in the church, one of the most… Read More »7 Deadly Myths of Data Analytics in the Church Part 3
Data is just a fad In my last blog post, we took a high-level look at data analytics in the church. We briefly touched on… Read More »7 Deadly Myths of Data Analytics in the Church Part 2
Introduction When I talk about data analytics with churches, I generally encounter one of several responses: Their eyes glaze over immediately and I can tell… Read More »7 Deadly Myths of Data Analytics in the Church
Protect Your Church’s Data with a Data Backup Plan Every day we are reminded of how unpredictable life is. We often have plans to protect… Read More »Why Is Data Backup Crucial?