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Track Giving Data and Grow

church donation

Through the years, maybe you’ve noticed a huge spike in church attendance during the Easter season, only to watch it level out a few months after. 

It’s a given that you will have dozens, if not hundreds, of visitors and newcomers pass through your church doors and hop onto online services during the many events and services you host during Easter. 

How can you capitalize on the uptick in attendance? How can you turn one-timers into regular participants or even members? 

Church Growth from Easter Giving

One path to growing after Easter is by looking at the data from Easter giving. That’s right. When people give monetarily to your church, they are investing in it. Use their giving as an entryway to get to know them better and welcome them into full participation in your church. 

First, you need to use an online system for tracking church giving, such as RealmⓇ. With Realm, you can easily record donations from individuals. Then, by generating customizable reports, you can use that giving data practically. Track first-time givers or track specific church contributions made only during the Easter season. Use that opportunity to reach out to those individuals to thank them for their support. Invite them to meet with you or another staff member to discuss other ways they may want to get involved with the church. 

Some churches collect offerings designated for specific causes or ministries during the Easter season. If you notice a positive response to one such ministry, consider planning future programming around that cause. You could reach out to those who made significant donations to gauge their interest in order to lead more focused efforts for other ways your church could support the ministry year-round. 

Highlight your congregation’s specific needs and offer multiple ways for people to give (via text, online, etc.). After Easter, study the data to determine the most popular and frequently used ways people donated. Were any campaigns more supported than others? In your specific appeals, what compelled people to give? Were some of the donors first-time givers or not even connected with your church? 

Getting answers to all of these questions can give you some helpful clues as to what motivates people to give and what causes, campaigns, and ministries they feel most burdened to support. 

Get Realm For Your Church Today

Realm helps church staff members and leaders manage all aspects of giving with ease. Realm is a vital tool for financial record-keeping through its dynamic church management platform and multi-purpose components and helps you grow your church using it. 

Find out more about Realm and how it can work for your church! 

Read More:

4 Quick Wins to Use Data from Easter Attendance

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