Easter is one of the busiest times of the year for those who work in a church. You may have started planning for Lent months ago, and the Easter service planning started not long after. You’re ready for a break. But wait! Now is the time to do an outreach effort to follow up with everyone who made your Easter service special.
It’s Time to Follow Up
Guests and New Attendees
Easter service always attracts new attendees and guests. Especially if you invited your community. Now is the time to send a follow-up message to them. Think about where you can reach your guests.
- Why not invite those guests and visitors to a short follow-up meet and greet after the Easter Service? Find out who may be interested in joining your church.
- Post a message on your website thanking everyone for coming on Easter Sunday.
- Send an email message and invite them back.
- Post a note on your social media outlets with pictures!
- Send a personal note to every new attendee and guest (assign this as a youth group project, mothers’ morning out activity, etc.).
Remember to Thank All Your Easter Donors
Acknowledging donors, especially new donors, is a must at any time of year. And if you aren’t already, you should thank donors regularly.
“For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life.” Jn 3:16
Jesus made the ultimate sacrifice. Use your thank you notes to remind your congregation that they should give like Jesus. It shouldn’t be a financial decision. It should be a spiritual one.
Don’t forget all the hard work your volunteers gave to make your Easter Service special, from your greeters, parking lot attendants, ushers, staff, and children’s ministries. Be sure to thank your volunteers properly.
What else can we do to extend your Post-Easter Outreach Efforts?
- Plan a post-Easter event encouraging guests and visitors to return to your church. Incorporate invites into your post-Easter communications.
- Have new small groups start after Easter. Many new faces in a group make it easier to acclimate.
- Encourage your congregation to go out of their way to welcome guests. Encourage them to invite guests for coffee, future church events, or even plan family playdates.
Easter is a great time to engage with new faces that will help grow and strengthen your church all year.
FOLLOW THESE SIMPLE STEPS TO TURN THE BIG DAY INTO A BIG YEAR FOR YOUR CHURCH.
Your church will see an influx of visitors this Easter. This guide will ensure you keep them coming back. A well-thought-out plan gives your church the best opportunity to leverage Easter into sustainable growth.
This free resource will cover:
- Making your Big Day Special
- Easter Follow-Up That Works
- Customizable Outreach Templates
- And More!
Get access to simple tools that your church can start using today to connect people to your church.
Carol has worked in the ACST Marketing department and managed most aspects of marketing over the last 20 years. Before ACST, she spent many years handling marketing for companies across the US, including Novell, WordPerfect, Purolator Courier, ArtToday.com, and U.S.News & World Report. Carol is a cradle Catholic who has been active her entire life (a long time!). She has served in volunteer positions within her parish, including formation instructor, lector, code red responder, and numerous other volunteer roles.