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Make maps that tell stories.

Location Intelligence

Discover unique opportunities using interactive web-based tools. MissionInsite provides a comprehensive understanding of any geographical area.

Community Demographics

A full array of census data is integrated into MissionInsite. These data are updated two times each year. Select one of many preset geographies such as zip codes, census tracts, block groups, etc., and build your own custom demographic report or generate one of MissionInsite’s Predefined Reports.

Thematic Mapping

Maps tell stories. They visualize complex data. MissionInsite makes map making very easy. Three clicks and a professional looking PowerPoint-ready map is created, giving you a seamless, easy-to-read view of your community.

People Plotting

MissionInsite is a powerful tool created to assist organizations to understand their “reach” into the community. MissionInsite assists us to answer missional questions: Where do our constituents live? What can we learn about our constituents in relationship to the general population of an area?

Opportunity Scan

Opportunity Scan assists in locating areas of opportunity within the community for selected data variables, such as household wealth, charitable giving by segment, volunteerism, or the Mosaic household groups.

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Most Popular

Mission Impact Guide

Do what matters most to your congregation and community.

The Mission Impact Guide is a proprietary ministry application solution tied to Experian’s 71 unique Mosaic Household Portraits. The Mission Impact Guide assists church leaders in planning relevant contextual ministry based upon the presence of Mosaic Household Types in their Congregation and Community. Using 9 “Ministry Filters” for Leadership, Hospitality, Education, Small Groups, Worship, Outreach, Facilities, Finances, and Communication, churches will increase their mission vitality as they focus upon the household lifestyles present in their congregation and community.

The presence and population of Experian’s Mosaic Household types in the community is updated each year providing the most up to date lifestyle information available.  Plotting of church households provides a custom Mosaic portrait of each congregation and community, available in the ComparativeInsite Report.

Based on 9 Ministry Filters:




Small Groups






Best for Denominations & Churches

The American Beliefs Study

(formally known as The Quadrennium Project)

Religious Survey of American Beliefs, Preferences, and Practices

The American Beliefs Study is a national religious survey of American beliefs, preferences and practices conducted every 4 years. There are two reports in the The American Beliefs Study series for 2021. The first report is called ReligiousInsite. It provides insights into community beliefs and religious preferences. The
second report is called MinistryInsite. The focus of this report is on practical applications of the 2021 survey. It includes life concerns, reasons for non-participation or considered nonparticipation in a religious congregation or community and a list of preferred ministries or programs–all of which is based upon the very specific profile of the study area.

One final innovation for this survey version is the “Priorities” reports for each of the larger reports. In ReligiousInsite Priorities and MinistryInsite Priorities—using MissionInsite analytics—our highly customized priority lists zoom the reader into the heart of their study area concerns: program and ministry preferences for targeted ministry applications.

ReligiousInsite Report 2022
ReligiousInsite Report
ReligiousInsite Priorities 2022
ReligiousInsite Priorities Report
MinistryInsite Report 2022
MinistryInsite Report
MinistryInsite Priorities 2022
MinistryInsite Priorities Report
Best for Nonprofits

Donor and Prospect Center

Donor Center tools are a mix of analytic tools designed to assist clients in the analysis of their existing donor database once uploaded into the PeopleView System. These tools are designed to transform your existing Donor and Prospect database into actionable intelligence that will uncover the demographic profiles of your current donors, prospects and volunteers, identify those Mosaic segments that are most likely to give to your specific type of organization, and provide easy to understand development strategies making more targeted outreach possible.

Build Custom Reports

Get the data. See the story.

MissionInsite allows clients to quickly and easily build reports and presentations. Reports generated help “tell the demographic story” about the community as a whole. Any table in MissionInsite can be exported to Excel in one click. Data displayed on the map can be converted into a PowerPoint slide in seconds.

Create a custom report from scratch or select from hundreds of predefined, customizable reports, including:


QuickInsite is perfect for first-time users of demographic data.

A colorful 11-page introduction to your community built on the 2010 Census, including current, 5 and 10-year projections for population and households, as well as current and 5-year projections for families. The report features StoryView and ThemeView, based upon 10 demographic indicators, which include Population and Households, Age, Education and Career Status, Community Diversity (including the MOSAIC lifestyle types), Financial Resources and Religiosity.


This 16-page report showcases your community through the lens of 12 essential insights.

Built upon the 2010 Census, data sets include current year updates, often integrating 5-year projections and 10-year forecasts, as well as the Experian MOSAIC lifestyle types.

In addition, this report includes Charitable Giving Practices from the Simmons Market Research Group and Religious Program or Ministry Preferences from The American Beliefs Study.


This report provides the most comprehensive view of your community. It includes 33 pages of demographic information integrating data, graphs and interpretive analysis with an industry-leading unique format through StoryView, TrendView and ThemeView.

This report is built upon the 2010 Census, including current, 5 and 10-year projections for population and households, as well as current, 5 and 10-year forecasts for families.

This report specializes in high level detail for population trends, age, income, ethnicity, the New MOSAIC Household Portraits and much more.

Donor Center

These reports are designed to analyze client’s existing donor, prospect and volunteer databases using the PeopleView System.

The Donor Center includes reporting tools which transform a client’s existing Donor, Prospect, and Volunteer databases into actionable intelligence for organizational resource development, illuminating ways to better leverage prospects, existing donors and volunteers, while uncovering the demographic profiles of those likely to give to your organization making more targeted outreach possible.


The ComparativeInsite report provides an organization with a broad comparison of the demographic profile of a defined mission area with the demographic profile of an organization’s core people. It accomplishes this by matching a select set of variables from within the Experian Mosaic Segment of a study area with that part of the study area in which an organization’s core people reside. To accomplish this, a Mosaic Profile of both the study area and the organization’s core people is generated within the MissionInsite PeopleView System.

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You can do more when you know more.

One data gathering system. Unlimited possibilities.

MissionInsite’s proprietary cloud-based technology platform is designed specifically for church, faith-based and nonprofit leaders. It bridges the gap between data and actionable information by answering the “where” and “what about” questions about your organization and community.

MissionInsite is an easy-to-use, geo-demographic mapping interface built on Mapbox technology. There is no software or hardware for your organization to download or maintain additional licenses to purchase. No specialized training is required. It can be deployed to as many users within the organization as needed.

MissionInsite answers “where” questions about your members, donors, users, locations, boundaries, housing developments, special programs and community at large. By visually presenting the locational relationships, questions are answered and decisions can be made – simply and easily.

MissionInsite provides three distinct but interwoven perspectives. Each perspective enables your organizational leadership to better understand the information presented and discover the solutions.

Gain Insights

Your Data

MissionInsite provides organizations with the ability to better understand their core targets: donors, prospects, members, volunteers and users.

By integrating your organization’s own unique data in our analytics engine, MissionInsite provides both professional and lay leadership the ability to uncover the hidden gems of information and find solutions to very difficult challenges such as membership, ministry development, P2G (Propensity to Give) and extending programmatic mission boundaries.

Community Demographics

MissionInsite enables organizations to see the communities they serve by integrating a variety of key behavioral, socio-economic, financial, religious and demographic characteristics.

With MissionInsite, our analytics and reporting tools enable you to see how aligned your organization is with its mission area.

Discover Solutions

Sustainable Strategic Focus

MissionInsite reveals strategic needs and opportunities and solutions by combining the data you supplied in CoreView and the different demographic data sets in CommunityView together.

Seeing the information together and separately enables leaders to see their organization’s strategic vision more clearly.

Tap into Leading Data Sets

Demographics is the Key to Your Community

MissionInsite integrates many different proprietary databases. Clients are able to better understand their own organization and their community at large.

By incorporating these robust different datasets into our system, your leadership, marketing and leadership teams will quickly gain additional knowledge and solutions they have been looking for, resulting in greater strategic vision and courses of action.

The PeopleView System integrates the following premium data sets:

experian logo
The Mosaic USA: Consumer Lifestyle Segmentation for the United States

The Mosaic USA segmentation system developed by Experian Marketing Services is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable consumers and reach them in the most effective channels with the best messages. With 98% of all US households, 300 Data Factors in Determining Household Portraits, 71 Unique Individual Household Portraits and 19 Overarching Groups, clients are able to quickly see their own organizational data along with local community data integrated with Mosaic. Our reports and maps all reveal the underlying demographics of the Mosaic Types within our infrastructure.

the american beliefs study logo
The American Beliefs Study: Religious Preferences & Practices
(formally known as The Quadrennium Project)

A national religious survey of American beliefs, preferences and practices includes local community data descriptions for The Beliefs Landscape (Beliefs About God, Beliefs About Jesus, and Beliefs About Social and Moral Issues), The Religious Affiliations and Preferences Landscape and The Local Church Landscape (Faith and Religious Involvement, Reasons for Non-Participation, Life Concerns and Program or Ministry Preferences). For MissionInsite's clients, these survey results are combined with our other extensive data sets to help faith-based and nonprofit organizations understand the people living in their service area.

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Epsilon TotalSource Plus™ household data

The TotalSource Plus consumer database allows you to understand demographic, economic and spend behavior, to engage the right users, donors and members and quickly identify the insights you need to get to the right results. Completely integrated within MissionInsite, clients now have the ability to review this important consumer data (names and other information on persons by household) within some of our analytic models, have their own client data enhanced with TotalSource Plus providing a more complete portrait of your core population as well as providing clients with the ability to create "address lists" via Epsilon Total Source Plus. (Additional fees may apply for downloading lists).

synergos technologies logo

PopStats is the source of population and household estimates in MissionInsite. It is accurate, current and robust population data. It reflects real population growth as it occurs, estimates population counts accurately at low geographic levels, provides in-depth knowledge about specific populations, delivers data for both historic growth trends and future forecasts. These population and household data are the best in the industry.

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American Community Survey data

The American Community Survey collects data on an ongoing basis, January through December, to provide every community with the information they need to make important decisions.

united states census bureau logo
US Census Bureau data

The 2010 Census represented the most massive participation movement ever witnessed in our country. Approximately 74 percent of the households returned their census forms by mail; the remaining households were counted by census workers walking neighborhoods throughout the United States. National and state population totals from the 2010 Census were released on December 21, 2010. Redistricting data, which include additional state, county and local counts, was released in February 2011.

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