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Mission Impact Guide

Do what matters most to your congregation and community.

The Mission Impact Guide is a proprietary ministry application solution tied to Experian’s 71 unique Mosaic Household Portraits. The Mission Impact Guide assists church leaders in planning relevant contextual ministry based upon the presence of Mosaic Household Types in their Congregation and Community. Using 9 “Ministry Filters” for Leadership, Hospitality, Education, Small Groups, Worship, Outreach, Facilities, Finances, and Communication, churches will increase their mission vitality as they focus upon the household lifestyles present in their congregation and community.

The presence and population of Experian’s Mosaic Household types in the community is updated each year providing the most up to date lifestyle information available.  Plotting of church households provides a custom Mosaic portrait of each congregation and community, available in the ComparativeInsite Report.

Based on 9 Ministry Filters:




Small Groups






Best for Denominations & Churches

The American Beliefs Study

(formally known as The Quadrennium Project)

Religious Survey of American Beliefs, Preferences, and Practices

The American Beliefs Study is a national religious survey of American beliefs, preferences and practices conducted every 4 years. There are two reports in the The American Beliefs Study series for 2021. The first report is called ReligiousInsite. It provides insights into community beliefs and religious preferences. The
second report is called MinistryInsite. The focus of this report is on practical applications of the 2021 survey. It includes life concerns, reasons for non-participation or considered nonparticipation in a religious congregation or community and a list of preferred ministries or programs–all of which is based upon the very specific profile of the study area.

One final innovation for this survey version is the “Priorities” reports for each of the larger reports. In ReligiousInsite Priorities and MinistryInsite Priorities—using MissionInsite analytics—our highly customized priority lists zoom the reader into the heart of their study area concerns: program and ministry preferences for targeted ministry applications.

ReligiousInsite Report 2022
ReligiousInsite Report
ReligiousInsite Priorities 2022
ReligiousInsite Priorities Report
MinistryInsite Report 2022
MinistryInsite Report
MinistryInsite Priorities 2022
MinistryInsite Priorities Report
Best for Nonprofits

Donor and Prospect Center

Donor Center tools are a mix of analytic tools designed to assist clients in the analysis of their existing donor database once uploaded into the PeopleView System. These tools are designed to transform your existing Donor and Prospect database into actionable intelligence that will uncover the demographic profiles of your current donors, prospects and volunteers, identify those Mosaic segments that are most likely to give to your specific type of organization, and provide easy to understand development strategies making more targeted outreach possible.

Build Custom Reports

Get the data. See the story.

MissionInsite allows clients to quickly and easily build reports and presentations. Reports generated help “tell the demographic story” about the community as a whole. Any table in MissionInsite can be exported to Excel in one click. Data displayed on the map can be converted into a PowerPoint slide in seconds.

Create a custom report from scratch or select from hundreds of predefined, customizable reports, including:


QuickInsite is perfect for first-time users of demographic data.

A colorful 11-page introduction to your community built on the 2010 Census, including current, 5 and 10-year projections for population and households, as well as current and 5-year projections for families. The report features StoryView and ThemeView, based upon 10 demographic indicators, which include Population and Households, Age, Education and Career Status, Community Diversity (including the MOSAIC lifestyle types), Financial Resources and Religiosity.


This 16-page report showcases your community through the lens of 12 essential insights.

Built upon the 2010 Census, data sets include current year updates, often integrating 5-year projections and 10-year forecasts, as well as the Experian MOSAIC lifestyle types.

In addition, this report includes Charitable Giving Practices from the Simmons Market Research Group and Religious Program or Ministry Preferences from The American Beliefs Study.


This report provides the most comprehensive view of your community. It includes 33 pages of demographic information integrating data, graphs and interpretive analysis with an industry-leading unique format through StoryView, TrendView and ThemeView.

This report is built upon the 2010 Census, including current, 5 and 10-year projections for population and households, as well as current, 5 and 10-year forecasts for families.

This report specializes in high level detail for population trends, age, income, ethnicity, the New MOSAIC Household Portraits and much more.

Donor Center

These reports are designed to analyze client’s existing donor, prospect and volunteer databases using the PeopleView System.

The Donor Center includes reporting tools which transform a client’s existing Donor, Prospect, and Volunteer databases into actionable intelligence for organizational resource development, illuminating ways to better leverage prospects, existing donors and volunteers, while uncovering the demographic profiles of those likely to give to your organization making more targeted outreach possible.


The ComparativeInsite report provides an organization with a broad comparison of the demographic profile of a defined mission area with the demographic profile of an organization’s core people. It accomplishes this by matching a select set of variables from within the Experian Mosaic Segment of a study area with that part of the study area in which an organization’s core people reside. To accomplish this, a Mosaic Profile of both the study area and the organization’s core people is generated within the MissionInsite PeopleView System.

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