Corporate Brand Standards / ACS Technologies
Primary Logo
The ACST powered by Vanco logo is to be used as the primary mark to represent our company.
Right click on image to save.
Logo Placement
Top
Side
Secondary Logos
The one color ACST logo is to be used when it is not possible to meet the criteria for using the tab logo.
The second logo is a white, transparent image.
Right click on image(s) to save.
Corporate Email Signature
When setting up your corporate email signature, use the formatting below with the image provided.
Name (Sans Serif, Normal Size, Bold, Text Color RGB (0,0,0,))
Title (Sans Serif, Normal Size, Text Color RGB (153,153,153))
Email Address (Title (Sans Serif, Normal Size, Text Color RGB (153,153,153) – link to your email address)
Phone Number (Title (Sans Serif, Normal Size, Text Color RGB (153,153,153))
How to add the image to your signature in Gmail:
- Right click on the logo image above and copy the image address.
- Open Gmail and click the gear icon. Click See all settings.

- Scroll down to the Signature section. Select your existing signature (or click Create new if you don’t have one).

- Place your cursor where the logo should appear (below phone number) and click the Insert Image icon. Paste the image link “https://www.vancopayments.com/hubfs/Email%20Signature/ACST-powered-by-Vanco-Gmail-Signature-125w.png” from your clipboard and then click Insert Image in the bottom right corner.

- Leave the logo at its default size. Do not resize.
- Scroll to the bottom and click Save Changes.

Colors
C:0 M:100 Y:100 K:0
R:237 G:28 B:36
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
C:8 M:6 Y:7 K:0
R:230 G:230 B:230
Typography
Primary Typeface
Barlow
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Digital)
Open Sans
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Print)
Lato
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Acceptable Use
Clear Space
A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is the height of the “A” in ACS Technologies.
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.
The ACS Technologies logo should never be
smaller than 160px in digital or 1.25″ in print.
UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors
Never
Stretch
Retired Logo
The previous ACS Technologies tab logo mark has been retired and should no longer be used.