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Corporate Brand Standards / PocketPlatform

Primary Logo

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Colors
Primary
Typography
Primary Typeface

Poppins

Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Digital)

Open Sans

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_

Secondary Typeface (Print)

Lato

Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Acceptable Use
Clear Space

A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is equal to the height of the “P” in the PocketPlatform wordmark.

The PP logo should never be smaller than 160px in digital or 1.25″ in print.

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.

UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors
Never
Stretch