Corporate Brand Standards / PocketPlatform
Primary Logo
Right click on image to save.
Colors
Primary
HEX #9ec5da
C:37 M:12: Y:7 K:0
R:158 G:197 B:218
HEX #000000
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
HEX #ffffff
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
Typography
Primary Typeface
Poppins
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Digital)
Open Sans
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Print)
Lato
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Acceptable Use
Clear Space
A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is equal to the height of the “P” in the PocketPlatform wordmark.
The PP logo should never be smaller than 160px in digital or 1.25″ in print.
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.
UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors