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ACST-Primary-Logo-RGB-FullColor

Corporate Brand Standards / Growth Method

Primary Logo

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Secondary Logo

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Colors
Primary
HEX #012969
C:100 M:87 Y:27 K:17
R:1 G:41 B:105
HEX #2688dd
C:76 M:44 Y:0 K:0
R:208 G:83 B:87

HEX #7abd8f
C:55 M:4 Y:57 K:0
R:122 G:189 B:143

Secondary

HEX #fdda75
C:2 M:11 Y:67 K:0
R:253 G:218 B:117

HEX #e55a54
C:4 M:77 Y:67 K:0
R:229 G:90 B:84

HEX #7e51a3
C:57 M:81 Y:0 K:0
R:126 G:81 B:163

Typography
Primary Typeface

Oswald

Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface

Montserrat

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_

Acceptable Use
Clear Space

A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is equal to the height of the “G” in the Growth wordmark.

The MP logo should never be smaller than 160px in digital or 1.25″ in print.

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.

UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors
Never
Stretch