Corporate Brand Standards / Parish Data System
Primary Logo
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Secondary Logo
The single line version of the PDS logo is to be used when vertical space is too limited to allow for the use of the primary logo.
Colors
Primary
Secondary
Typography
Primary Typeface
Playfair Display
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Digital)
Open Sans
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Print)
Lato
BOLD
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Regular
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Acceptable Use
Clear Space
A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is equal to the height of the bottom arrow of the PDS logo.
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.
The PDS logo should never be smaller
than 140px in digital or 1″ in print.
UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors
Never
Stretch
Retired Logo
The previous PDS logo mark with the reflective surface effects has been retired and should no longer be used.
Photography
