Corporate Brand Standards / Realm
Primary Logo
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Colors
Primary
Secondary
Typography
Primary Typeface
Raleway
regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Digital)
Open Sans
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Secondary Typeface (Print)
Lato
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
abcdefghijklmnopqrstuvwxyz
1234567890!@#%^&*()_
Acceptable Use
Clear Space
A healthy amount of clear space around the logo maintains proper brand awareness and consistency. The minimum clear space of the logo is equal to the height of the letter A inside the logo.
The Realm logo should never be smaller
than 180px in digital or 1.25″ in print.
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised.
UnAcceptable Use
Never Rotate
Do Not
Apply Effects
Do Not
Change Colors
Never
Stretch
Retired Logo
The previous Realm logo mark with the blue gradient has been retired and should no longer be used.
Photography
