An end-of-the-year fundraising campaign is one of the most important initiatives for the church. Reminding congregants that a campaign actually galvanizes and fortifies the ministry so it can carry out its cultural mandate and fulfill its biblical calling is how you can increase end-of-year giving.
- Plan a year-end giving campaign that underlines the brand and core values of the church.
- Create a theme with sincere messaging that will capture the hearts and imagination of your congregation.
- Make it relevant and practical so people will stick with you despite everything else that’s competing for their attention during the holiday season.
In the hustle and bustle of all the merriment, think about a digital strategy for participation and to boost end-of-year giving. We know that people will pull out their smartphone while they are waiting in lines, traveling, and making purchases- so decide now to connect with them there. We’ve got three year-end giving tips that will answer your question of how do you increase annual giving overall:
Structure your website
The vast digital bubble surrounding us creates a dynamic online environment for connecting and unifying the modern-day church. The website promotes your fundraising campaign and triggers a direct response. Introduce supporters to your campaign quickly and efficiently. Pull visitors and supporters into a compelling story that shares the importance of taking action right now during the holiday season.
Organize your social media networks
Have a strong social media presence with videos and graphics across multiple channels. Match the content to the appropriate platform. Make sure members and visitors know where to find you so they can interact and engage with you in multiple ways during the campaign. Feature a donation link on Facebook, Twitter, Instagram, and other relevant social media channels to maximize campaign results.
Leverage your blog to elicit a direct response
Stories personalize the numbers and put a face on a cause. Communicate a powerful narrative about how the church is changing people’s lives through the generosity of others. Tell heartwarming stories that will compel a direct response. Update your blog regularly. Utilize it as a storytelling medium to touch people’s hearts with the theme and message of your campaign. Increase interaction with supporters and share the tangible benefits of contributing to the work of the ministry. Don’t forget to refresh your blog throughout the campaign with compelling content that will deepen donor engagement and draw visitors back to your website.
Giving thought: People donate to organizations they’re familiar with or contribute funds based on the referrals of friends and family. Even in our digital world, word of mouth is still one of the most effective ways to promote your campaign.
Giving tip: Your church needs an online giving solution that is convenient and easy to use, accessible anytime, anywhere, 24/7. This will give your church the ability to offer all the resources your people need to stay connected to your campaign. Make sure your solution allows users to set up a recurring giving plan. And allows them to make pledges in addition to one-time gifts. This will enable giving to stay strong well into 2023.
The sights and sounds of the giving season both capture our hearts and inspire us to be the hands and feet of Christ to those less fortunate. If there ever was a year-end giving guide, it would be rooted in the time-honored church traditions, and our personal, sacred beliefs stir us to give sacrificially and out of surplus so we can be salt and light in a world that desperately needs Christ.
This Year-End Giving Toolkit includes:
- A 6-Week Email Campaign plan to boost your year-end giving
- Giving appeal templates for letters or emails
- Announcement templates to include in your bulletin or newsletter email
- Handouts showing ways to give and best practices for contributors
- Social media graphics, including post images and cover photos
- Website graphics for pop-ups and headers
- Slides to display during in-person or virtual services
Leigh Ann joined the ACST team in 2019 as a Product Marketing Manager. She oversees the launch and overall communication of key solutions to support the church’s needs. Before joining ACST, she spent several years in communications and graphic design roles. Mostly as a Communications Director for a large church in Florence, SC, where she leveraged Realm to help solve key ministry challenges.