In most congregations and ministries, our best and most loyal givers are older givers. Some are either in the final stages of a career or have retired. Many may now be empty-nesters and/or grandparents.
In this blog series, we’re looking at innovative ways to “age proof” your fundraising program in your church. We’re looking at your congregation through the lens of age demographics.
For our donors in this upper age demographic, we want to honor their loyalty and acknowledge them for their impact. We also want to provide ways for them to continue the legacy they’ve built.
This is a group that might be less likely ever to give electronically. Don’t alienate them by forcing them into an online giving situation or by only providing your church’s updates and communications online. There is still a time and place for the hard copy letter or newsletter. In fact, some ministries make a point of sending hard copies of receipts to donors who give faithfully by check with an envelope enclosed for their convenience in making their next gift. It works well because this allows the ministry to thank them with a letter and update. Look carefully at your donor habits and age groups as you make decisions about giving platforms and communications vehicles.
Grandparents can also be a key to attracting and energizing their families for your church. Some churches have launched grandparent ministries to serve those in that season who want to connect with fellow grandparents and participate in fun or service projects or faith formation activities with their grandkids.
Finally, this is also the age group that is considering how to best leave a legacy and fund the future of the church or their charitable passions after their passing. This is often the largest gift a donor will ever give. Be sure your church is offering information about how to make a legacy gift to the church when doing estate planning. We’ve outlined this in prior blogs, or reach out to your denominational or local faith-based foundation for materials and support in educating your members about planned gifts.
Want custom assistance? Our partnership with ACST means we can come alongside churches building or evaluating their stewardship and planned giving programs. If you’d like help and to talk to us about your church’s needs, contact us today, and we’ll be happy to talk with you.
Tim Smith
Tim has over 30 years of experience in Church, Non-Profit Administration, Management, and Fund Development. Serving as an Executive Pastor and Chief Development Officer in growing Churches and Non-Profit Organizations. He has provided a wide range of expertise and resources. Tim serves as the Founder and CEO of Non-Profit DNA. A boutique firm committed to helping nonprofits and churches. By building their capacity through fundraising, leadership, team building, staff recruiting, and coaching.
