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Using MissionInsite to Plan Successful Outreach Programs for the New Year

Your church calendar is full of events, activities, and services designed to introduce people to their Savior and help them build stronger relationships with Him and other believers.

As the year draws to a close, it’s time to start working on your plans for connecting and serving your community in the coming months. 

But while you want to build connections, meet needs, and introduce people to Jesus, it can be hard to know where to focus your efforts and what the people in your area truly need.

That’s where MissionInsite comes in.

#1: MissionInsite Helps You Understand Community Demographics

Small churches often have limited resources, meaning you need to be able to focus those resources on the places that will have the most significant impact. 

Planning successful community outreach opportunities hinges on your knowledge of your community. 

By combining your own data with the data available through MissionInsite, you can gain a comprehensive understanding of the behavioral, socio-economic, financial, religious, and demographic characteristics of the people in your community.

Say your congregation wants to spend more time serving senior adults in the new year. MissionInsite can help you identify the neighborhoods with older populations and determine what kinds of outreach those seniors would respond to. 

For example, if you know that the senior adults you want to connect with live in a more affluent part of town, hosting a coat drive might not resonate as well as developing a mentoring program that lets them share their skills with the next generation. 

Understanding the data and demographics helps you decide how to allocate your resources to maximize the impact of each outreach effort. They aren’t a replacement for prayer and spiritual prompting, but they can help you make informed decisions to better plan your outreach programs for the new year. 

The actual key to successful community outreach is knowing your community. 

#2: MissionInsite Helps You Identify Needs and Opportunities

Part of planning community outreach events that leave a lasting impact is knowing the needs of the people in your area and capitalizing on opportunities to meet those needs. 

The end of the year is already extremely busy with all of the holiday activities and year-end procedures your church is going through. You don’t have time to navigate piles of data or sift through information to figure out how to best serve your community.

Using MissionInsite helps you quickly identify potential needs and areas where your ministry can connect. 

With the information available through MissionInsite, you’ll be able to see areas of low income, single-parent households, educational disparities, and other factors that will help you plan. 

Say your MissionInsite report shows a high number of individuals living below the poverty line in the immediate area surrounding your campus. You’ll be able to plan better outreach opportunities to serve them, knowing the information that you wouldn’t have had before. 

When you understand your community’s demographic information and can identify trends and details that help you pinpoint needs, you can effectively organize your resources to maximize your impact. 

#3: MissionInsite Helps You Plan Successful Outreach Programs

MissionInsite is designed to bridge the gap between data and decisions. Rather than spending time staring at numbers, wondering what they truly mean and what you should do with them, you’ll be able to see clear paths forward.

With the busyness of the end of the year, you need to be able to quickly and effectively determine how to allocate your resources for outreach without wasting time guessing.

Understanding your community and easily identifying needs and opportunities makes the planning process significantly easier, allowing you to spend less time generating ideas that might not work and more time focused on outreach efforts that can transform your community. 

Planning successful outreach programs takes time and effort, but you don’t have to sacrifice those resources unnecessarily if you have the right tools at your disposal. 

You’re already busy getting ready for an exciting new year. Let MissionInsite help you eliminate the guesswork from outreach, so you can spend the next 12 months maximizing your ministry’s impact and reaching your community with the Gospel.

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