Communication tools to connect your people to ministry

Communication is vital in building relationships with your members and guiding them forward on their discipleship journey. Communication doesn’t start when someone becomes a member of your church. Instead, it starts the moment a prospective visitor views your church’s website to consider if they would like to visit your church. Your website is the first communication channel they view, or maybe they view your social media accounts to see images and listen to the streaming of your service ahead of visiting. Think about communications as the invisible string connecting everything within your ministry. From your church’s website and social media accounts communicating to new visitors to your church’s mobile app, texts, emails, and worship announcements speaking to your members, keeping everyone connected through personalized and meaningful communications ensures your visitors and members are engaged with your ministry and continue to grow as a church family.

Church communications can be improved by moving away from the “tell-all” mindset and into a personalized, “tell me only what I need to know” perspective. For example, those in your senior adult ministry don’t need to know the location for the children’s Christmas play practice has changed, but the parents of those children do need that information. Develop a communication strategy that is based on telling members what they need to know about the specific ministries and events they are involved in while still communicating details for church-wide events or ministry efforts. This will allow your members to better engage with the ministries they care about while not missing details due to an overload of information.