The Foundation of a Successful Capital Campaign is Built on Donor Acknowledgment
When a capital campaign isn’t successful, it usually comes back to a handful of common mistakes that organizations make. Not preparing adequately is at the top of the list.
Churches, especially, often rush into and launch a campaign too quickly. It’s understandable, but there are systems and processes to put in place to be sure you don’t miss the mark or kick off a campaign with a goal you can’t achieve.
When we consider how to best prepare our church for a campaign and the key components that help ensure success, we need to specifically look at how we treat our donors and prospects through the fundamentals of acknowledgements. Find the right posture and acknowledgment processes for your donors with these practical tips from a seasoned ministry fundraiser.